The Set-Up

Build What Matters. Fix What’s Broken. Finally Make Your Law Firm Work.

The Book

The Set-Up gives you a different approach: five interconnected pillars—People, Pipeline, Process, Product, and Profitability—that work together to build a firm that doesn’t need you in the middle of everything. I’m a practicing attorney and firm owner who tested this system in my own firm after we nearly went under in 2016. Eleven years since our start, we’ve grown 1,200%. Not by working harder, but by building differently.

With candor, practical tools, and stories every lawyer will recognize, The Set-Up shows you how to build a team that takes ownership, create structure that keeps cases and cash flowing, and shift from constant firefighting to confident, intentional leadership.

Buy the Book

“Beautiful and brave. Relatable and exactly what so many of us need to hear right now.”

—Barb Robertson, Nix & Diesselhorst (OKC)
“Thoughtful, direct, and practical. It will resonate with firm owners who are trying to get their bearings and build something that actually works.”

—Erik Heninger, Founding Partner, Heninger Garrison Davis, LLC (AL)
“It helps me see what it takes to build a foundation that changes how leaders think about theirwork—and the crossover into my own business is undeniable.”

—Susan M. Barber, MBA, Executive Leadership Coach; Author, The Visibility Factor (IL)
“The framework makes so much sense. It gives structure to things we’ve all felt but didn’t know how to fix.”

—Sabah Khalaf, Managing Attorney, The Khalaf Law Firm PLLC / Tulsa DUI Guy
“The Set-Up is both inspirational and practical. It gave me clarity, confidence, and a real belief thatI can build the firm I want—one that works for me instead of me working for it.”

—Genissa Richardson, Attorney at Law, True North Legal Services, PLLC (WA)
“The Set-Up reignited something in me. It’s foundational, honest, and deeply motivating. I feel more capable, more intentional, and excited for what’s ahead.”

—Monica Kuykendall, Advanced Reader
“The Set-Up made me feel like Simone wrote a book just for me. It gave me clarity, confidence,and the belief that I really can build a successful firm—even starting at 40 and still figuring thingsout.”

—Ashley H. Leavitt, Attorney at Law, Holbrook Leavitt & Associates, PLLC

Simone Fulmer Gaus is co-founder of Fulmer Sill, a nationally recognized law firm based in Oklahoma City, focusing on personal injury, bad faith, and mass torts.

After seventeen years in practice, Simone was done with burnout and business as usual in the traditional law firm setting. She believed there had to be a better way to run a law firm—one that didn’t cost your soul to succeed. So, in 2014, she started her own firm to find out if it was possible.

That journey led to The Set-Up™, a new model for running a law firm with more focus, more heart, and a lot less noise. In the eleven years since, her firm’s revenue has grown more than thirteen times, proving that you can thrive in this business without sacrificing yourself or your team in the process.

The Set-Up

The Book

“Beautiful and brave. Relatable and exactly what so many of us need to hear right now.”

“Thoughtful, direct, and practical. It will resonate with firm owners who are trying to get their bearings and build something that actually works.”

“It helps me see what it takes to build a foundation that changes how leaders think about theirwork—and the crossover into my own business is undeniable.”

“The framework makes so much sense. It gives structure to things we’ve all felt but didn’t know how to fix.”

“The Set-Up is both inspirational and practical. It gave me clarity, confidence, and a real belief thatI can build the firm I want—one that works for me instead of me working for it.”

“The Set-Up reignited something in me. It’s foundational, honest, and deeply motivating. I feel more capable, more intentional, and excited for what’s ahead.”

“The Set-Up made me feel like Simone wrote a book just for me. It gave me clarity, confidence,and the belief that I really can build a successful firm—even starting at 40 and still figuring thingsout.”